Nagaon, Assam | April 23, 2026: Amid the rapid growth of India’s creator economy, the WhosThat360 Initiative – Oriflame Presents Northeast Influencer Yatra has emerged as a major talking point across the country. After receiving an overwhelming response in cities like Shillong, Agartala, Aizawl, Dimapur, Kohima and guwahati, the much-anticipated yatra has now arrived in Nagaon with great momentum.
A grand event was organised at Nagaon college, Nagaon on Sunday, drawing enthusiastic participation from hundreds of attendees.Responding to strong local demand, the organizers hosted a second leg of the event on April 23 at Nagaon College, where a large number of youth, women, and emerging content creators actively participated. The initiative successfully connected hundreds of participants with new and diverse opportunities.
Commenting on the Northeast Yatra, Vaibhav Sehgal, CEO of Red Pixels Ventures Limited, said, “At Whosthat360, we believe stories are strongest when they come from real people and real places. The Northeast Yatra is not just another IP, it’s a movement to empower individuals, highlight untapped talent, and open doors to new income opportunities. Partnering with Oriflame allows us to combine creativity with purpose and bring this vision to life across multiple cities.”
Recognized as one of India’s largest regional influencer campaigns, the yatra is providing a powerful platform for talented youth, aspiring creators, and women from the Northeast. Its presence in Guwahati marks a significant step toward connecting local talent with national-level opportunities.
Each city offers participants an engaging and interactive experience, blending creativity, entrepreneurship, and community participation. After Guwahati the nagaon edition witnessed the presence of hundreds of students, beauty enthusiasts, and emerging influencers, many of whom are expected to gain access to national platforms.
One of the key highlights of the event was the Oriflame Beauty & Wellness Partner Truck, which delivered a unique on-ground experience. Attendees had the opportunity to participate in live beauty masterclasses and creator auditions, while also gaining insights into premium skincare, cosmetics, and wellness products, along with valuable industry knowledge.
The yatra is designed to empower individuals across sectors such as beauty, fashion, food, travel, wellness, and lifestyle. Beyond offering a platform for talent, it also promotes entrepreneurship and self-reliance among youth and women.
Through Oriflame’s Brand Partner Program, participants can explore opportunities to start their own businesses, earn flexible income, and build independent careers. This initiative is playing a significant role in promoting financial independence, especially among women in the region.
With its growing popularity, the Northeast Influencer Yatra is not only bringing regional talent to the national forefront but also inspiring a new wave of creator-led entrepreneurship. The Guwahati chapter stands out as one of the most impactful phases of the journey, setting the stage for even bigger opportunities and collaborations ahead.
About WhosThat360
WhosThat360 is one of India’s fastest-growing influencer content platforms, covering news, achievements, and developments within the creator ecosystem. Known for flagship initiatives such as WhosNext Influencer Awards and National Talent Hunt, the platform has become a key source of information for India’s creator economy.
